You may have heard that the first step to getting a job interview is making it past the stage where a recruiter glances at your resume and makes a split-second decision about whether to chuck your resume into the discard pile.
But 90% of Fortune 500 companies filter job applicants and resumes through an applicant tracking system (ATS) before a live person reads through job applications.
This means that customers don't have a clear plan for the specific app that they want to download.
They're looking for an app about the weather, a new word game app, or a dating app.
An ATS also makes it easy for employers to keep tabs on the hiring process and to communicate with applicants directly.
Applicant tracking systems were first used by large corporations that receive thousands of applications, but smaller businesses are now using them just as frequently.
This means if you’re tracking irrelevant terms or those which aren’t conducive to your current SEO campaigns, your visibility percentage will indicate a very low number. Bad for your clients’ perception if you’re an agency.
My advice is to conduct extensive head term and long tail research, plug as many as possible into SEMrush for the first month, then clear out your dash following this period.
If you’re lucky enough to be involved in the world of search engine optimization, you will no doubt have a plethora of tools readily equipped in your digital arsenal; tools which you simply cannot live without (if you want to retain your job).
There is of information out there, tons of data and masses of analytics to decipher.
You will soon see which keywords are both opportunistic and realistic.