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Although individual packages sold in the United States don't mention beer freshness or dating, the cartons holding 4 6-packs the carton.
In 1996, Molson announced it was switching to freshness dating, and advocated a 110-day lifespan for its products.
big brewery in Wisconsin, brewer of many brands (Hamm's, Henry Weinhard's, Icehouse™, Leinenkugel®, Löwenbräu, Magnum®, Meister Bräu®, Miller®, Milwaukee's Best®, Northstone™, Olde English, Red Dog™, Sharp's®, Skyy Blue malt beverage, and, Southpaw™) place a two-line production code on all packaging.
The first five digits of the first line are an expiration date in MMDDY format -- beer dated before 08277 is past date. It's important, because two other breweries on this page are subsidiaries of Milller. More details about Miller product dates are available on a separate page.
"Plank Road Brewery" is the original name of the Miller Brewery, dredged up from the depths of history to brew four brands (Icehouse, Northstone, Red Dog, and Southpaw) so people will think they're buying beer from a microbrewery. Until mid-1996, Plank Road was using Miller's regular dating code on boxes and cartons, but not on bottles or cans.